B*Witched, bothered and B*Wildered
The last poster magazine I published was in August 1998, the month pop music died – for me anyway.
I’d watched it dying for 20 years. It was like shoving your mum into a care home when she’s 85 and a complete burden and seeing her live until she’s 105 after spending every last penny of her substantial savings, including the house, on the fucking fees.
Okay, I admit, I was getting older. But throughout the eighties and most of the nineties I had to know everything about pop music in order to make a lucrative living out of publishing mags about the latest flames from Aha to Hanson. I’d turned into a 40 year-old man who scanned the Smash Hits dominated pop mag shelves in Smith’s and Menzies looking for inspiration. How pervy was that?
Like I said, I published postermags. You remember them – looked like a normal mag on the racks but opened up into a giant poster of the featured artist with a load of coolly designed guff and photos on the back.
The biggest selling poster mag I ever published was right at the start of my new career – 1980. We distributed 65,000 copies of ‘Adam Ant – King of the Wild Frontier’ and sold 60,000. It was all downhill after that and I knew someday it would end, but magazines on John Lennon, The Beatles, Wham, Culture Club, Frankie Goes To Hollywood, Aha, Kylie, Jason, Bros, Bon Jovi, Elvis, Michael Jackson, Duran Duran, New Kids On The Block, Take That, East 17, Oasis, Blur and the Spice Girls helped me make it through the night.
The postermag sorted the men from the boys. For every Bros there was a Brother Beyond, for every Kylie there was a Yazz. If a mag didn’t sell you betcha that particular artist wouldn’t be around too long. Sales continued to dwindle throughout the nineties and nothing ever measured up to Mr. Ant again.
My final featured artist – although I didn’t know it at the time – was B*Witched, the all-girl Irish band with Boyzone connections, who hit the big time with their first few singles. The mag was, for the first time, heading to foreign lands in numbers because the UK market was fucked and Europe was apparently opening up.
Well, it didn’t open up for me. The title, along with a number of others on bands I can no longer remember – and don’t fucking want to – that preceded it, sold doodly squat and that was the end of my pop publishing career, one that had lasted 18 years and no passes. Kids didn’t want, didn’t need pop idols anymore; there was a whole new world out there that didn’t involve guitars and sweet harmonies.
Princess Di dying the previous year didn’t do me any favours either. My tasteful idea for a poster mag was tastefully turned down, but when the sales of Di die mags started shooting through the roof, I was given the go ahead to publish a tasteful funeral special. It was one fat cock-up from beginning to end and I ended up in the High Court without a lawyer – shit creek and paddle my friend – being sued by the paper supplier for non-payment of a disputed bill. It was shit, fate, and we settled out of court, after I got a lawyer. Ironic. Huh? And the magazine never saw the light of day – but the proofs looked great.
Oh yeah, and the Spice Girls sued me after I brought out one too many mags ‘celebrating’ their success and I ended up writing out a cheque for a grand made payable to ‘The Spice Girls’ plus an agreement never to publish another. Was that what I wanted, what I really, really wanted? Or was it a case of C’est La Vie as in the world according to B*Witched.
The years begin and end in the bleak midwinter and the winters of 1998 were the bleakest of all.
So, let’s celebrate the tenth anniversary of the death of pop music. Let’s all drink to the death of a clown.
Cathy’s clown...
I think the strangest moment in the last mightily strange six months came at a book festival where I’d been invited, along with two other writers, to read a few pages from Strip during a non-fiction session. I was up second and the first guy, a renowned author, read from a new work in progress. He was very correct, very straight, very articulate. Not a word was misplaced, not an expletive uttered.
The bit I read started and ended with fucking – with, I think, a couple more in between. I’d got clearance to swear during the reading from the selection committee. After the third guy, a national paper journalist who did a good off-the-cuff number, the floor was open to questions.
The renowned author was asked the first question and his answer involved the description of a square in a city overlooked by a, ‘big, fucking dome’. I convinced myself I hadn’t heard it. He never swore again, nobody did during the Q&A, not even a simple ‘shit’. I assumed my ears were tired and emotional and brushed with stardust. Too many fucks on my mind. He never said, ‘fucking’. Never.
‘Hey, did you hear him say, ‘fucking’?’ said one of the committee members when she walked into the student bar where I was drinking Guinness with a few 21-year-old guys who knew more about 1977 music than I did. ‘I couldn’t believe it,” she said and looked me straight in the eye. ‘I blame you.’ It was an affectionate, ‘I blame you’, so I didn’t break out into a sweat. We laughed. I haven’t laughed with a 21-year-old girl in many years
The other day I did a radio interview with media celeb Garry Bushell to promote ’77 Sulphate Strip. Garry and Barry, old fashioned names though Garry was far cooler than Barry and lasted longer, finally losing out to one r Gary. You don’t see many Bary’s about, huh?
Oh, Barry’s okay if you’re Welsh or if it’s a surname – Gene Barry, John Barry, Gareth Barry even Len Barry. But as a Christian name? Gimme a break. And, just to rub salt into the wound, Barry is forever associated with soap’s biggest wanker, a certain Mr Evans, late of Walford Square.
Garry is an absolute gent and the broadcast was a rollercoaster. We had to re-record some of it again and I couldn’t bring myself to repeat most of the neat little phrases that I’d said the first time around like, ‘pop music in the mid-seventies was rainy days and Mondays and then punk brought sunshine and Saturday nights’. But the broadcast was a frantic joy, laced with lugubrious laughter, Bushellisms and mean music from lean bands, and I got to sit next to a gorgeous ex-Fuzzboxer, the ravishing, flame-haired Vix from Vix n The Kix. Sweets for my sweet, sugar for my honey.
Garry and I shared a few pints in a Denmark Street bar after the show and talked of love and hope and the old days when our paths, oddly, never crossed despite the fact that he joined Sounds in 1978 when I frequented the same Covent Garden offices but one floor below in Record Mirror. He was Oi and I was coy, maybe. Garry was (and is!) a very talented writer with a wit as sharp as Shaft and as frisky as a sexed up Cocker Spaniel. Check out his website – www.garry-bushell.co.uk – and you’ll see what I mean. Oh and you can catch the FM Podcast on www.TotalRock.com
Talking of interviews, there’s one by Gary (look ma, no r) Kent with moi on in the latest issue of Burning Up Times on the Strangled.co.uk website which happened to be my first ever. And can I let you into a little secret? I haven’t read it yet even though it’s been live for over a week. I just can’t bring myself to look at the photos and guarded words and fear of flying. I will eventually Gary. I promise, when I pluck up enough courage. Give me just a little more time, and our love will surely grow. Check it out on www.strangled.co.uk